7Up Rebranding

Do you guys have any thoughts on this? TracyLocke, an agency with several offices around the US, created this new look. You won't see this version in the US, but it will replace current designs in other countries. There's an interesting article on the redesign, as well as some examples of old packaging over on Creative Review.

2 comments:

  1. I like the new look...feels crisp and clean and i love the shape of the bottle too.

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  2. hmmm i can't decide. i like the retro vibe but like anything that's been around for long it's hard to accept change.

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