There Was An Old Woman Who Swallowed a Fly

I like FPO for a lot of reasons. One of those reasons is the detailed information on the projects they show. Another is that they often, but not always, post how much the project cost to accomplish. In this case they didn't publish the price but the publisher, Chronicle Books, apparently figured out how to print this super cool book telling the story of the woman who swallowed the fly and make a profit, even though it included all these bells and whistles: die-cutting, acette inserts, spot UV, blind embossing, stickers, gatefolds and a slipcover. Dang!

See a bunch more photos and info over at FPO.

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