The Proof is in the Packaging: The story behind No Frizz's success

Hi friends, I recently wrote an article for The Dieline about the story behind the highly success design and packaging of Living Proof's No Frizz packaging. I talked to Todd Simmons, the exective creative director of Wolff Olins, the agency that did the design. He was a really great interviewee, very candid and passionate. I always love to hear the behind-the-scenes stuff! Check out the story here.

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