
Hi friends, I recently wrote an article for
The Dieline about the story behind the highly success design and packaging of
Living Proof's No Frizz packaging. I talked to Todd Simmons, the exective creative director of
Wolff Olins, the agency that did the design. He was a really great interviewee, very candid and passionate. I always love to hear the behind-the-scenes stuff! Check out the story
here.
Wow! Nice article!
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